About
I design products and the systems behind them. Right now that means UI/UX for Apple software platforms as a product manager, concepting and prototyping alongside designers, engineers, and executives, with a lot of my attention on generative AI experiences.
I did not start here. My first degree is in public health, and I came to design sideways through a web design program while working. That route turns out to be the useful part: I spent years as a visual designer shipping brand and marketing work before I ever owned a user flow, so I know what it costs downstream when a system is inconsistent, and I know how to make one that other people will actually keep using after I leave.
The through-line across eleven roles is the same instinct in different clothing. Build the thing, then build the thing that makes the thing repeatable. A Photoshop Action so a batch of launch images can't drift. A presentation template with instructions in it so a deck starts correct. An information architecture the team can extend without me.
I also taught for three semesters at Berkeley, which is where I learned that explaining a decision well is a separate skill from making it, and that most people asking for career advice actually want a worked example. That's most of why this page exists.
Experience
Apple
Feb 2026 – Present
UI/UX Product Manager
Craft UI/UX for Apple software platforms, concepting and prototyping with designers, engineers, and executives. Design generative AI experiences now used across the organisation.
Apple
Sep 2024 – Feb 2026
UI/UX Project Manager
Led UI/UX for Services internal tools, built the design system and component patterns behind them, and shaped which features shipped.
Apple (Contract)
Oct 2023 – Sep 2024
Designer
Defined a scalable feature roadmap with cross-functional stakeholders, grounded in user research, accessibility standards, and the HIG.
UC Berkeley
Jan 2022 – May 2023
Graduate Student Instructor
Taught research, prototyping, and critique, guiding students through end-to-end design workflows.
IBM
May 2022 – Aug 2022
Senior UI/UX Designer
Facilitated UX workshops for MVP features, defined requirements, and mapped user flows with engineering and data science.
Joele Frank
Mar 2021 – Dec 2021
Senior Graphic Designer
PR campaigns and corporate materials, with reusable templates to keep high-volume client work aligned.
LinkedIn
Mar 2020 – Mar 2021
Owned the UX evolution of internal SharePoint sites, reshaping information architecture with cross-functional partners.
Apple (Contract)
Jul 2019 – Mar 2020
Pixel-perfect, HIG-aligned NPI visuals for major launches, with image-production automation to keep assets consistent.
Independent Financial Group
Apr 2017 – Jul 2019
Visual Designer
Designed and branded a custom WordPress CRM for financial advisor acquisition.
Lawyers Title
Mar 2016 – Apr 2017
Web Designer
Web-based reporting dashboards for data-driven decisions.
American Diabetes Association
Aug 2014 – Jan 2015
Visual Designer
Creative assets to align stakeholders and improve the donor experience.
Education
UC Berkeley
Aug 2021 – May 2023
M.S. Information Management
San Diego Mesa College
Mar 2016 – Aug 2017
A.S. Web Design
UC Irvine
Sep 2010 – Jun 2014
B.S. Public Health