LinkedIn

The problem

The Workplace team ran on internal tooling nobody had designed. The employee intranet had accumulated pages faster than it had gained structure, so finding a routine answer meant knowing where it had been filed. Presentations were rebuilt from scratch every time because there was no branded starting point. And the weekly article digest was a Word document pasted into Outlook, which broke accessibility outright — images failed to display, and when they did load they distorted the layout.

Three different surfaces, one shared cause: no system underneath any of them.

What I did

I started from site usage and accessibility rather than from a redesign. The audit above made the real problem legible: the pages weren’t badly designed individually, they just didn’t agree with each other.

From there I mapped the flows people actually needed to complete, wireframed against those flows, and took the layout through design boards with executives and stakeholders — which mattered less for approval than for making the structure something the team could keep extending after I left.

Before

After

Alongside the homepage, two smaller tools with the same logic. A turnkey presentation template with the brand fonts, drag-and-drop placeholders, preset text, and instructions built in, so a staff deck starts from something correct instead of from someone else’s old file. And a newsletter rebuilt on LinkedIn’s internal communications platform, prototyped and then usability-tested for accessibility rather than assumed to be accessible.

Outcome

The Workplace Experience team sends weekly digests on the pipeline I prototyped.

The title on this role was Graphic Designer. The scope was information architecture, accessibility, and internal tooling — which is the part worth knowing about it. The homepage structure and the presentation template were both built to be extended by the team rather than maintained by me, which was the actual requirement.